So I was on Pinterest the other night and I came across an image of a lovely garden scene pinned by someone I follow (actually a babysitter we had previously hired for Gwen). The picture was nice, but nothing amazingly wonderful that I had to write about – but what I did notice was the title she had named her board – ‘Growing Happiness’. Doesn’t that just sum it all up?!
Maybe that’s the sort of message we should promote – ‘Growing Happiness’! That way it applies to everyone. No arguing over why indoor plants aren’t represented or why landscape shrubs aren’t being shown. It’s basically what we’re trying to say anyways right? Aren’t we trying to show consumers why they should want and need plants in their lives? - happiness and well being seems to summarize the long list of psychological benefits of plants.
Or maybe our marketing could somehow indirectly imply that plants are necessary to complete your lifestyle, your home, your office…a room just isn’t complete without a little (green) life in it. Just like how young women homeowners like myself automatically feel like a dining room just isn’t complete without a chandelier in the center of it as a focal point. Perhaps one day it will be that a dining room just isn’t complete without a living centerpiece at the center of the table…you get the idea!
I just hope that whatever we do, it doesn’t end up looking like the the same old, same old that we’ve been putting out for years. Some of it is nice (others not so much), but all of it is nothing exciting or anything that would grab your attention – especially if our goal is to reach the main stream consumer.
I’m just throwing out my thoughts…