When you think of the term “Social Media” often the first thing that comes to mind is Facebook, am I right? But actually social media is so much more than that! It refers to a ever widening range of all sorts of internet goodness that allow users to easily exchange information and interact with each other.

I know I’ve mentioned Pinterest to you before, which is gaining lots of organic momentum. I can’t tell you how many times in the last several months that my friends have asked me “Have you heard of Pinterest?!” and my response is “Psssh, old news! haha”.

Well, my latest finding is along the same lines and it has me equally infatuated! It’s a new website called Currently Obsessed! It’s a place where you can choose to ”stalk” your favorite fashion bloggers and see what they’re loving and buying! In your account you make a list of those you want to follow and in a layout display similar to Pinterest, you will see a line up of cascading images of all the products that those on your list desire. When (not if) something catches your eye, just click on it and a small pop-up box will appear with a quick summary of what you’re looking at. If you’re still feeling it (translation: the price is right), click on the Buy button to be redirected to the original site to make your purchase! Or if you love it and want to save it for later just add it to your list of favorites by clicking on the heart in the bottom corner.

And you can bet that this site is tracking all sorts of data on what’s being looked at and what is being clicked on. Information that can provide insight on trends and consumer wants. Information that can help the individual brands and the industry in general. Information that can even be used to direct and influence future sales.

I know a lot of you out there are thinking “Okay, great! I don’t care about shoes and purses, how does this apply to plants?” Look at the big picture. Yes, this is a website about fashion. But, what I’m trying to show you is that the way we think and share information is rapidly changing. Loads of information is created and shared daily on the web. Exchanging ideas and information is instant and often spreads at an exponential rate. Overnight, these sort of sites can take an obscure, unknown artist or product and make it the next hot thing, and the information that they gather and can provide alone would be very insightful.

Now, let’s put our minds together and figure out how we can apply this sort of organized frenzy to our industry!