The Cheapo’s Guide to Marketing: Facebook, Part One

Marketing on a budget 101.

It’s basically what I get paid to do at the nursery. Although we’re not a tiny backyard grower, we’re no where near some of our ginormous counterparts either (unfortunately my last name isn’t Ball), so here’s where getting creative comes into play. Technology has really leveled the playing field out there and with a little ingenuity and a dash of originality you can still leave your mark for the whole green world to see! 

I’m going to start a series of tutorials that will show you how to make the most of your limited marketing dollars so that you have no more excuses as to why you’re not in the loop (you can afford this, it’s free!). And first on that list…Facebook! With all the hype around it, I bet you’re dying to jump on board, right?! But, before you do go off frustrating yourself trying to set up a fan page for your company – pause and give it some real thought. I highly suggest you think about who your customers are or who the potential customer is that you’re trying to reach. Are they the sort to use Facebook? Do most of them even have a Facebook page or one that they check more than once a month? Facebook is not a marketing tool that makes sense for everyone. So give it a little thought and make sure you’re spending your time on something that is going to make sense for you. 

While you’re thinking, you also may be pondering why you might need a Facebook fan page anyways – I’ll tell you why. Because if your customers are constantly on Facebook, doesn’t it make sense that you want to go where your customers are…so that you can reach them, interact with them…to hopefully create a relationship with them…to hopefully build brand recognition and brand loyalty with them…to have them love you so much that they want to tell all their friends about you too, who will tell their friends and so on and so on…hmm yes please, right!

I’m going to assume you have a basic understanding of Facebook – like you know what a wall is…If not let me know – you’ll need a whole other tutorial before you get to this tutorial…

  • Sooo, first off, go to www.facebook.com and click on ‘Create a Page’ in the bottom right hand corner or if you’re logged in, scroll down to the bottom of the page (you may want to go to a static page like your info so it won’t keep adding new wall posts or your news feed) and click on ‘Create a Page’:

or, if you’re already logged in:

  • Next, select the category that applies to you (Local Business, Company, Artist, Band…)  – don’t worry you can change it later if you need to. Click to agree to the terms and then hit the ‘Get Started’ button.

The Cultivate Project: Facebook Tutorial

  • Upload your profile pic. I suggest maximizing this space since it’s going to be one the first and most prominent things your fans will see on your page. Currently, the largest pic you can use is 180 x 540 pixels. If you’re stressing out about how to make your profile pic these exact dimensions don’t worry – it doesnt’ have to be at these dimensions – you can upload what you have on hand and you can always change it later.
  • Get fans – you can invite your existing Facebook friends or import contacts from your email list and even post news of your new fancy fan page on your own personal fb wall.
  • Add basic info – like your website and some info about your fan page. Again, don’t worry you can always edit this if you wish to later.

Woo hoo! You’re getting there! You should have your basic fan page all set up!  Now, let’s add some personal touches and more info to let fans know what you’re all about!

  • Click on either of these links – ‘Edit Info’ or ‘Edit Page’ – they’ll take you to the same place…where you can edit your information and further customize your fan page.

  • Access your options on the left to make changes to your page. You can also edit your permission settings here and check your page stats under Insights.
  • Click on ‘View Page’ in the upper right hand corner to exit out of your settings and return to your fan page.

  • Now let’s add some pictures! Scroll down slightly, and on the far left, under your profile image, click on ‘Photos’. This will show you any pictures and picture albums you currently have. 
  • Click on ‘Upload Photos’ in the upper right hand corner to add more images.

…And you’ve done it! You’ve made your very own Facebook fan page! Awesome! In the next tutorial I’ll show you how to further personalize your page and link it to your existing (or soon to be) marketing efforts such as your blog or mailing list! And we’ll also create a Welcome Page that viewers will land on so that you can initially greet your fans or deliver a call to action.

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