The New Social Media

The Cultivate Project  ::  Social Media  ::  Currently Obsessed

When you think of the term “Social Media” often the first thing that comes to mind is Facebook, am I right? But actually social media is so much more than that! It refers to a ever widening range of all sorts of internet goodness that allow users to easily exchange information and interact with each other.

I know I’ve mentioned Pinterest to you before, which is gaining lots of organic momentum. I can’t tell you how many times in the last several months that my friends have asked me “Have you heard of Pinterest?!” and my response is “Psssh, old news! haha”.

Well, my latest finding is along the same lines and it has me equally infatuated! It’s a new website called Currently Obsessed! It’s a place where you can choose to “stalk” your favorite fashion bloggers and see what they’re loving and buying! The Cultivate Project :: Social Media :: Currently ObsessedIn your account you make a list of those you want to follow and in a layout display similar to Pinterest, you will see a line up of cascading images of all the products that those on your list desire. When (not if) something catches your eye, just click on it and a small pop-up box will appear with a quick summary of what you’re looking at. If you’re still feeling it (translation: the price is right), click on the Buy button to be redirected to the original site to make your purchase! Or if you love it and want to save it for later just add it to your list of favorites by clicking on the heart in the bottom corner.

And you can bet that this site is tracking all sorts of data on what’s being looked at and what is being clicked on. Information that can provide insight on trends and consumer wants. Information that can help the individual brands and the industry in general. Information that can even be used to direct and influence future sales.

I know a lot of you out there are thinking “Okay, great! I don’t care about shoes and purses, how does this apply to plants?” Look at the big picture. Yes, this is a website about fashion. But, what I’m trying to show you is that the way we think and share information is rapidly changing. Loads of information is created and shared daily on the web. Exchanging ideas and information is instant and often spreads at an exponential rate. Overnight, these sort of sites can take an obscure, unknown artist or product and make it the next hot thing, and the information that they gather and can provide alone would be very insightful.

Now, let’s put our minds together and figure out how we can apply this sort of organized frenzy to our industry!

Advertisements

Comments

  1. Frenzy? I think we’re all asleep, Lisa!
    Seriously, the hottest social media thing for plants on the web is pretty dull (Dave’s Garden) compared to these sites you’re talking about. It’s just not “normal” for people to talk about plants, yet everybody likes them. What is the trigger that would make plants/flowers more popular…to seem like a “normal” thing to talk about? For fashion and the things you are showing us, it seems the triggers are 1) Desire for Possession: “I gotta have that purse,” 2) Appreciation of Beauty: “That is so pretty,” 3) Creative Use: “Look how they [DIDSOMETHING] to that blouse,” or 4) Celebrity: “Did you see what [BIGMOVIESTAR] was wearing?”
    That’s all this mind has for now!
    ~Art

    • True, true Art…people don’t think of plants the same way right now. They don’t see them as individual possessions, but as something that just gets lumped in with “gardening”. In order to get them excited we need them to not think about it so broadly. Just like I don’t think of my wardrobe as just clothes. I see them as individual pieces that go together to create an exciting outfit that I love! – My favorite Anthropologie sweater with my new True Religion jeans and my leopard print flats…my mindset isn’t “Eh, clothes are clothes, I’ll just put something on – sweat pants, cashmere, it’s all the same”. Yet, somehow it seems that’s how the mainstream consumer things of plants “Eh, it’s all the same, just put something there” (and usually it’s whatever is the cheapest!) Maybe highlighting and pushing a few plants to get them to see it as a separate entity that they can get excited about?

      All the triggers you spoke of could apply to plants as well. But of course I know this is all easier said than done. I’m not exactly sure how we can change people’s mindset about plants in general, but talking about it is a start! 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: